• January 25, 2017

Partnership and Sponsorship Opportunities with Bike Virginia

cyclists eating lunch at bike virginia

Partnership and Sponsorship Opportunities with Bike Virginia

1024 683 Bike Virginia

The Bike Virginia Tour is one of the nation’s premier cycling events. As a sponsor or partner, you’ll develop an affiliation with a first-class, family-friendly organization that promotes tourism in Virginia and an active lifestyle through cycling. Your brand will also gain exposure to 1,600 participants, plus 200 staff members and volunteers, as well as residents in nearby towns and communities.

Bike Virginia is a 501(C)(3) non-profit. Some donations can be used as a tax deductible donation. Please speak with your tax accountant about this.

PRODUCT SPONSORS

Products that are used to support our event services and/or care for our riders are considered product sponsors. product sponsors are visible to approximately 2,000 people during the 6 day event, and thousands of additional cyclists and community members in the months surrounding the event. This type of sponsorship is great for food products, riding equipment, tools, sunscreen, signs, etc… Product sponsors receive:

-Name recognition in press releases, advertising, marketing materials and event posters printed after sponsor join date.
-Sponsor event signage on each dining table for all meals (sponsor provided signage to meet event regulations)
-One (1) giveaway item to be distributed at registration/check-in (items provided by sponsor)
-Logo printed on t-shirts (large)
-Sponsor logo in three (3) rider newsletters
-Sponsor listing in mobile app
-Mentions in two (2) Bike Virginia social media posts
One (1) full Tour registration

PREMIUM REST STOP SPONSOR

Sponsor one of our famous premium rest stops to be truly loved by our riders. A premium rest stop is a special snack stop during one of our premier bike rides are in one of the most valuable marketing positions. The food served at this kind of rest stop is chosen to dazzle and delight. We serve foods like root beer floats, strawberry shortcake, or regional favorites like fresh off the vine tomato sandwiches. A premium rest stop sponsor provides Bike Virginia the funding to operate a premium rest stop including catering and additional onsite services. Premium Rest Stop Sponsors will receive:

-Name recognition in press releases, advertising, marketing materials and event posters printed after sponsor join date
-Signage at the designated rest stop
-One (1) table at rest stop manned by your staff for four hours (required)
-One (1) month of banner or side column advertising on bikevirginia.org prior to event
-One (1) giveaway item to be distributed at registration/check-in (items provided by sponsor)
-Logo featured in printed Tour Guide (small)
-Sponsor logo with link featured on bikevirginia.org
-Sponsor listing in mobile app
-Two (2) single day registrations (Saturday–Wednesday)

ENTERTAINMENT SPONSORS

Each day of the 6 day event we host live entertainment. This setting is a great way to reach your target audience. Entertainment sponsors have premium visibility. Entertainment sponsors provide funding to cover the cost of entertainment for one or more evenings.

-Name recognition in press releases, advertising, marketing materials and event posters printed after sponsor join date
-Signage at the designated entertainment activity
-Logo featured in printed Tour Guide (small)
-Sponsor logo with link featured on bikevirginia.org
-Sponsor listing in mobile app
-One (1) single day registrations (Saturday–Wednesday)

ABOUT THE RIDERS

Bike Virginia Tour participants are affluent and range from dedicated cyclists to recreation riders with an average age of 54 (ages range from six years to 88). Riders come across the United States and International destinations. The concentration of our ridership comes from within a 10 hour drive of the event.

BE A SPONSOR

We welcome businesses and organizations of all types and sizes to join in on the fun. Please contact us for more information.

Our official 2017 jerseys are now available for purchase! Dismiss