Category: Media

Bike Virginia Partners with VCU Massey Cancer Center to Raise Cancer Awareness

by admin | May 1, 2014

0 Media, Sponsors

Press Release Screen Shot 2014-05-01 at 2.34.59 PMBike Virginia 2014 Tour to Feature Cycle 4 Massey Cancer Awareness Day on Sunday, June 22: A Portion of Special Event Registration to Support Cancer Diagnosis, Treatment and Research May 1, 2014 (Richmond VA) - The Bike Virginia Tour is pleased to announce a new partnership with the VCU Massey Cancer Center to raise awareness of cancer detection, treatment, and research. Bike Virginia will proudly hold “Cycle 4 Massey” Cancer Awareness Day on Sunday, June 22, 2014. The Bike Virginia Tour is an annual cycling event of 27 years featuring about 1,600 cyclists for six days of touring the beautiful and historic communities of Virginia. One day the 2014 tour will be dedicated to cancer awareness and supporting treatment and research. On that day all participants will be asked to wear yellow in support of cancer awareness and education. Twenty percent of special “Cycle 4 Massey” registrations on June 22 will be donated to VCU Massey Cancer Center for cancer treatment, detection, and research. “Cycle 4 Massey” Day on June 22 will offer participants the opportunity to cycle on one of the Bike Virginia routes of 26, 49, or 79 miles starting and returning to Pocahontas State Park. Special registrations for the day will be handled through Bike Virginia's Cycle4Massey registration page.  The tour is based at Pocahontas State Park in Chesterfield, Virginia for Friday, June 20 through Monday, June 23 and returning there on Wednesday, June 25. For the second portion of the tour, base camp will be located at Chickahominy Riverfront Park near Williamsburg. Bike Virginia’s staff worked with Massey Cancer Center to create an opportunity to talk about exercise as a cancer preventative and to talk about treatment and research. Over the course of the last 27 years the event has been focused on a mission of improving cycling and helping Virginia thrive in a variety of ways because of cycling. The organization has raised funds for biking advocacy and for the inclusion of bicycling in communities through infrastructure and events. That mission has evolved over time and is now adding a new kind of conversation about healthy lifestyles to its message. “I feel strongly that partnering the Bike Virginia organization with a leader in healthcare was the right thing to do. It’s a great fit for our mission.  We knew the time was here for us to include more outreach about the power of cycling for fighting diseases like obesity and cancer. What better tool to encourage exercise and wellness with than a bicycle?” said Dr. Kim Perry, Executive Director of Bike Virginia. Lauren Kiger, Assistant Director of Development Events, described the opportunity that Bike Virginia brings to Massey as twofold. “Massey currently treats patients from every city and county in Virginia; however, Massey is just now starting to expand our public awareness throughout the state, so having an organization like Bike Virginia help spread Massey's mission is a fantastic way to steward the supporters, both in and outside of the Central Virginia region and grow recognition for the unique programs and services Massey offers.” VCU Massey Cancer Center has partnered with the Ukrop’s Monument Avenue 10k presented by MARTIN’S for nine years with more than 1,000 runners each year accepting the Massey Challenge to raise friends and funds to support Massey’s mission. The 10k brings more than 40,000 people to Richmond each year. Lauren said, “Through Bike Virginia, we have our first opportunity to grow our friends and fundraising to a new activity in cycling as well as venture out to other parts of Virginia.” The cancer center supports active living and physical activities like cycling. The doctors and scientists there know that 1 in 7 cancers is preventable with a healthy lifestyle, so partnering with events that promote activity no matter of age or ability is important. “Massey is proud to partner with Bike Virginia,” said Ashley Driscoll, member of Massey Alliance Executive Board. The tour is a program of Bike Virginia, a 501(C)(3) non-profit that provides educational programs and grants, and works to improve bicycling in Virginia for better transportation, health and the environment. For more information on the partnership visit For more information contact us by email or phone.      

2014 Bike Virginia Tour — Launch Party (LIVE)

by admin | March 10, 2014

0 Latest News, Media, News, Press, Videos

[PREVIOUSLY RECORDED] Did you miss our LIVE event last fall?  Relive the entire Launch Party in all it's glory, with special appearances by our Executive Director, the Chairman of the Board, and the Staff of Bike Virginia.

Press Kit — Bike Virginia Tour 2014

by admin | November 26, 2013

0 Media, Press

The Bike Virginia Tour is one of the most successful, highly regarded cycling events in the United States. Now in its 27th year, the Bike Virginia tour features 1,600 cyclists of all skills and abilities for six days of touring the beautiful and scenic state of Virginia, stopping in many interesting places along the way. Each year, the tour committee selects a different route that takes participants to some of the most fascinating, historic and scenic places across the state. The 2014 tour will take place June 20 through June 25, starting in the Chesterfield, Amelia, and Richmond regions, then traveling to Williamsburg, Jamestown, and the Smithfield area and back.  Riders can choose to participate from one to six days, with each day offering a different route option. Participants who choose the six day ride with longest route options will cycle about 425 miles. Read more in our press kit... Bike Virginia Tour 2014 Press Kit C (PDF) Bike Virginia Tour 2014 Press Kit

2013 Tour Guide

by admin | May 23, 2013

0 Media, The Ride

[caption id="attachment_6858" align="alignleft" width="227"]2013 Tour Guide Click on the Guide to download[/caption] Click on the Guide to download the PDF. NOTE: If you are having trouble downloading the Tour Guide PDF from dropbox because it is blocked at your workplace, please try this alternative.  If that also doesn't work, then try again from home. We also have an interactive version of the Tour Guide specifically designed for mobile devices (i.e. smartphone or tablet) using the free Guidebook app.  It has everything available in the printed version and more, letting you customize your own schedule, receive alerts, twitter/facebook, etc. Find out how to get your copy at the link below:

Economic Impact

by admin | November 7, 2012

0 Media, Press

The Bike Virginia Tour has been driving bicycle tourism in the commonwealth for 25 years. Our cyclists stay in hotels, camp, dine, buy gifts, enjoy entertainment, and visit attractions during the tour. Our most recent economic impact study completed in 2012 found that the event had a financial impact of $2.8 Million during the six day event. Read the Executive Summary and download a PDF of the full report.

Bike Virginia Tour: Economic Impact and Direct Spending 
Executive Summary 2012
The annual Bike Virginia Tour draws up to 2,000 regional, national, and international visitors during a 6 day period each June. Participants enjoy 300-400 miles of bicycling in rural areas, enjoying the history, scenery, and geography. The event is a program of Bike Virginia, a 501(C)(3), non-profit that works to improve Virginia’s health, environment, and economy through bicycling. The tour generates considerable tourism spending for the region as riders enjoy lodging, dining, entertainment, and retail opportunities.  Riders occupy up to 400 rooms for 5-6 nights in addition to up to 1,200 riders that camp at our headquarters. The average age of our participants is 54, 60 percent are male, 40 percent are female. We have a large return ridership (60% or greater each year). The year 2012 will mark the 25thAnniversary of the tour.
Direct Spending and Economic Impact
  • Total participant spending for 2,000 riders over six days is estimated at $1,133,380 for lodging, food, drink, entertainment, transportation, and retail purchases.
  • Calculation of the ripple effect, secondary spending by merchants and businesses, suggests that the Tour has an additional impact of $725,363 in ripple on top of the $1,133,380 direct spending by tour participants.
  • Additional to rider purchases our organization spends $500,000 annually on services and materials to hold the event. Those dollars also generate an additional ripple of  $320,000 for the regional economy.
  • Based on formulas provided in the US Travel Association’s report for Virginia Tourism the Bike Virginia Tour generates up to $76,000 in federal tax, $45,000 in state tax, and $31,000 in local tax receipts.
  • In total, the event can generate up to $2.8 Million each year in just 6 days.
  • Riders also show a strong desire for return tourism. Last year 63 percent of surveyed riders reported a desire to revisit the host towns again.
Local participation in planning for the tour by Visitors Bureaus, Chambers of Commerce, Downtown associations, and other businesses is integral in making the event a success for all. Together we can provide a memorable and enjoyable experience that will generate return visits. This Executive Summary provides a snapshot of data from a 2011 Direct Spending Survey.  Additional information is provided in the full report.  Download the Economic Impact Report PDF.