Welcome to Bike Virginia! We work to make Virginia great through cycling initiatives such as events, education, working with elected officials, advocacy programs, grants, and consulting.
Bike Virginia hosts the annual Bike Virginia Tour, a 6 day cycling festival of 1,600 riders, an adventure that travels around the Commonwealth. We’ll take you to Virginia’s most historic and scenic regions for an experience you won’t forget.
We invite you to stay connected with Bike Virginia. Sign up for our e-mail newsletter (delivered direct to your inbox), like us on facebook (for timely updates in your news feed), or consider making a tax-deductible donation to support our advocacy efforts. Bike Virginia is a 501(c)(3) non-profit
Bike Virginia Tour: Economic Impact and Direct Spending
Executive Summary 2012
The annual Bike Virginia Tour draws up to 2,000 regional, national, and international visitors during a 6 day period each June. Participants enjoy 300–400 miles of bicycling in rural areas, enjoying the history, scenery, and geography. The event is a program of Bike Virginia, a 501(C)(3), non-profit that works to improve Virginia’s health, environment, and economy through bicycling.
The tour generates considerable tourism spending for the region as riders enjoy lodging, dining, entertainment, and retail opportunities. Riders occupy up to 400 rooms for 5–6 nights in addition to up to 1,200 riders that camp at our headquarters.
The average age of our participants is 54; 60 percent are male, 40 percent are female. We have a large return ridership (60% or greater each year). The year 2012 will mark the 25thAnniversary of the tour.
Direct Spending and Economic Impact
- Total participant spending for 2,000 riders over six days is estimated at $1,133,380 for lodging, food, drink, entertainment, transportation, and retail purchases.
- Calculation of the ripple effect, secondary spending by merchants and businesses, suggests that the Tour has an additional impact of $725,363 in ripple on top of the $1,133,380 direct spending by tour participants.
- Additional to rider purchases our organization spends $500,000 annually on services and materials to hold the event. Those dollars also generate an additional ripple of $320,000 for the regional economy.
- Based on formulas provided in the US Travel Association’s report for Virginia Tourism the Bike Virginia Tour generates up to $76,000 in federal tax, $45,000 in state tax, and $31,000 in local tax receipts.
- In total, the event can generate up to $2.8 Million each year in just 6 days.
- Riders also show a strong desire for return tourism. Last year 63 percent of surveyed riders reported a desire to revisit the host towns again.
Local participation in planning for the tour by Visitors Bureaus, Chambers of Commerce, Downtown associations, and other businesses is integral in making the event a success for all. Together we can provide a memorable and enjoyable experience that will generate return visits.
This Executive Summary provides a snapshot of data from a 2011 Direct Spending Survey. Additional information is provided in the full report. Download the 2012 Economic Impact Report PDF.
Buena Vista, Staunton
Shenandoah Valley Pilgrimage
Chesterfield (Richmond), Jamestown (Williamsburg)
Open Air Detour
Buena Vista, Lexington, Botetourt, Roanoke
Winchester, Berryville, Harpers Ferry
New River — Roll through Time
Pulaski, Radford, Blacksburg
Knights of the Golden Wheel
Journey through Hallowed Ground
Charlottesville, Culpepper, Orange
Crooked Road Tour
Bristol, Abingdon, Kingsport
Captain John Smith Adventure
Tour de Love
Emporia, Lawrenceville, Roanoke Rapids, South Hill
Valley Byways Tour
Bridgewater, Harrisonburg, New Market
Tour de Virginias
Winchester, Martinsburg, Shepardstown
New River Valley Odyssey
Radford, Wytheville, Hillsville
Town & Country Odyssey
Front Royal, Warrenton, Culpeper, Luray
Winston-Salem, Martinsville, Roanoke, Lexinton, Staunton, Charlottesville
James River Odyssey
Richmond, Franklin, Hampton, Williamsburg
Civil War Odyssey III
Warrenton, Winchester, Shepardstown, Leesburg
Civil War Odyssey II
Petersburg, Amelia Courthouse, Farmville, Lawrenceville
Civil War Odyssey I
Manassas, Fredericksburg, Bowling Green, Culpeper
Two State Odyssey
Roanoke, Ferrum, Danville, South Boston, Keysville
Bedford, Lexington, Waynesboro, Charlottesville, Goochland
Bristol, Abingdon, Marion, Wytheville, Galax, Floyd
Chesapeake Bay Odyssey
Colonial Beach, Warsaw, Windmill Pt, Mathews, West Point, Jamestown
Shenandoah Valley Odyssey
Lexington, Staunton, Bridgewater, Woodstock, Winchester, Berryville
Bike Virginia III
New Market, Front Royal, Leesburg, Warrenton, Fredericksburg, Ashland
Bike Virginia II
Natural Bridge, Lynchburg, Farmville, Emporia, Williamsburg, Richmond
Bike Virginia I
Charlottesville, Farmville, Emporia, Williamsburg
Virginia Bike Event Association is a group of cycling events across the state that work together for a “collaborative exchange of ideas and resources to support safe and enjoyable cycling events across Virginia so that the state may benefit from increased recreation, wellness, and tourism.”
Together we can grow and learn. Together we can share more opportunities for cycling with residents and visitors. Together our voice is stronger when we ask for legislation, funding, and support from tourism agencies.
Bike Virginia is proud to be a founding member of the Virginia Bike Event Association.
As part of our commitment to financial transparency,
- you may click to view our (2013) IRS Form 990, Return of Organization Exempt From Income Tax
You may click on the link to view our VDOT Authorization Letter for the 2015 Bike Virginia Tour